How to Lower Your ManyChat Bill (Without Losing Your Best Leads)
A practical guide to cleaning your automations, improving performance, and cutting unnecessary costs.
ManyChat is an incredible tool for automations, sales funnels, and DM responses, but if your account has been running for more than a few months, there’s a strong chance you’re paying more than you need to.
And here’s the truth almost nobody talks about:
Most ManyChat bills are inflated because the account is messy… not because the business is growing.
If you want to reduce your bill without harming conversions or losing real leads, this guide breaks down exactly how to do it.
Why You’re Paying Too Much for ManyChat
ManyChat doesn’t charge you based on results.
It charges you based on contacts — whether they’re active or not.
That means you’re billed for:
Old leads
Duplicate subscribers
People who never responded
Contacts added through broken automations
Ghost subscribers who haven’t engaged in 6–12 months
Tagging mistakes that add people multiple times
If you’ve never cleaned your database, you’re almost certainly paying for people who will never convert.
1. Clean Out Dead Contacts
This is the fastest and most impactful way to lower your bill.
What counts as a “dead” contact?
No engagement in 6–12 months
Never opened a flow
Never replied
Only triggered automated tags
These people sit in your account inflating your bill and damaging your metrics.
How to clean them:
Export your contacts
Filter by “Last Interaction”
Identify inactive subscribers
Remove or unsubscribe them
Result:
Instant drop in contact count = immediate reduction in your monthly bill.
2. Fix Your Tagging System
Tagging issues are one of the biggest reasons accounts balloon over time.
Common problems:
Old tags still firing
Flows overlapping
“Catch-all” tags applied everywhere
Duplicate tags created by old VAs or old campaigns
Tags added but never used for segmentation
How to fix it:
Audit all tags
Delete unused ones
Re-label unclear tags
Build a clean, simple tagging framework
Use tags intentionally, not automatically
A better tagging system means fewer errors and less list bloat.
3. Turn Off Old Flows That Still Auto-Add Contacts
You’d be shocked how many business owners have old mini-funnels, giveaways, or keyword triggers still running in the background.
These outdated flows keep adding people to your subscriber count even if the campaign ended years ago.
Do this:
Review your Growth Tools
Check all Keywords
Disable old Flows
Delete irrelevant Entry Points
Remove broken sequences
This stops unnecessary contacts from being added, reducing future costs.
4. Delete Unnecessary Custom Fields
Custom Fields can store:
Old data
Tracking details
Irrelevant customer information
Abandoned campaigns
Expired enquiries
ManyChat stores this on the backend, and over time it contributes to account weight and disorganisation.
Clean it up to improve performance and prevent system errors.
5. Remove Duplicate Contacts
One person can end up in your ManyChat account:
Through Instagram
Through the website
Through a DM keyword
Through an old Messenger flow
Through an email capture tool
Multiply that by hundreds of leads over months… and your bill climbs fast.
Fix:
Identify duplicates
Merge where possible
Delete unnecessary entries
Update your Entry Points so they don’t double-add the same person
6. Stop Over-Segmenting
Some creators run so many campaigns that each one creates:
A tag
A segment
A custom field
A new flow
A duplicate audience
Every one of these increases the number of contacts ManyChat counts.
You don’t need 50 segments. You need 5–8 powerful ones.
7. Run a Quarterly Database Audit
Think of your ManyChat like your inbox or your home office. It needs regular upkeep.
Set a reminder every 3 months to review:
Contact numbers
Tags
Automations
Flow performance
Old campaigns
Entry Points
Growth tools
Duplicate data
This alone can save you £100s per year.
8. Hire a Specialist for a Full Audit
Once your list passes 5,000 contacts, ManyChat becomes more complex and expensive.
A professional ManyChat Specialist can:
✔ Identify where you’re overpaying
✔ Clean your database
✔ Optimise your flows
✔ Remove broken automations
✔ Improve your segmentation
✔ Save you money long-term
Most audits pay for themselves because of the billing drop.
Final Takeaway: A Clean System = A Lower Bill
You don’t have to limit your growth or stop your marketing.
You just need a cleaner, streamlined ManyChat system.
Lower bill.
Better segmentation.
Stronger conversions.
Happier customers.
If your bill feels too high or your system feels messy, it’s probably time for a review.
Want me to audit your ManyChat?
If you want:
lower costs
better performing automations
cleaner data
a system that genuinely supports your business…
Get in touch today to book your audit and explore the services and packages that will genuinely benefit your business.
